It can be hard for non-profits to understand the importance of marketing, which is not surprising, given the fact that often their focus can be making the most impact, and not bringing in the most revenue.
When they do market, it is often with a physical, tangible method that allows them to use traditional methods, such as printed resources. Many non-profits don’t see that there are direct benefits to shifting to digital marketing strategies.
Moving to digital marketing allows non-profits to connect better with their audience, give a presence to their brand, and market their organization better overall.
Ways that non-profits can make the shift to digital marketing:
● Build a website. A great way to start the digital marketing journey is to make sure that they have an active and responsive website. Interested parties should be able to easily view and navigate the site; learning more about the organization and their mission statement.
● Use social media. Social media is an excellent way for non-profits to interact with people. They can keep things casual, talking about new plans, happenings, and events, to keep people up-to-date on the latest news.
● Interact online. Interaction is key. No matter how they are using digital marketing, interacting with people helps. If they post about an event and someone asks a question, they must be sure to answer it quickly. Showing people that they are active online helps to maintain strong brand visibility, which is excellent for marketing.
● Get offline customers online. Lastly, to make marketing really work, there has to be someone to market to. Any business does well to draw their audience online if they are not already. A great way to do that is to talk about exclusive deals or things that are happening online and redirect your audience there.
Switching to digital marketing is not hard, but it will be a constant, up-hill battle. It takes a lot of data, information, and study to find what works and what doesn’t. However, there are great rewards to be found in digital marketing. It’s a great way to reach more people and develop a strong brand. It’s also a great way to generate new leads since, with some effective SEO, they can increase their search results.
In this day and age, it only makes sense that since so many people are online, so should be non-profits. Not only to increase sales, or gain interest, but also to give themselves more online visibly overall.
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