Your nonprofit likely thrives on community support to stay relevant to not just your local audience, but also to stakeholders, volunteers, and potential donators. Additionally, if you don’t actively engage your community members, then you may not even know whether your nonprofit is catering your services to your clients to the best of your ability. However, how do you reach your local audience consistently to maintain a community presence?
We have compiled some key outreach strategies that you can employ to drive community engagement for your nonprofit:
1) Create a poll.
If you don’t know the demographics, values, and interests of your target audience, then why not ask them? To better stimulate community engagement, use an interactive poll on your Facebook or website for feedback about your nonprofit. Include questions about their role in the community as well.
2) Go to community events.
Show that you care about the community by maintaining an active presence at their events. This is a great tactic to not only better refine your target audience personas but also to raise awareness about your organization. Note, however, that you do not necessarily have to run a booth to engage with other community members—although this is helpful. If you are not able to table, then post about key takeaways that you learned from the event that you can use when serving the community.
3) Form an ambassador team.
Ask your volunteers to spread the word. Your ambassador team should be tasked with handing out flyers or business cards at local events, creating small events to drive interest, or posting on their personal social media sites to share your story with their followers.
4) Add community stories to your website.
You must find ways to ensure that your target audience sees themselves in your community-oriented nonprofit if you want to increase engagement. By adding impact stories, testimonials, reviews, videos and other forms of community stories to your website, you show the community that they are important to your organization. This type of content should also give people the opportunity to share their story with your organization.
Above all, your target audience wants to see that you care about them. Whether you choose to demonstrate this through your website, an ambassador team, personal stories, or participation in community events, you should ensure that your engagement strategy puts your community at the forefront.
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