Is your nonprofit’s website lacking community engagement? Do you find that your website does not speak to your story? Do you feel that your website is cluttered?
If you answered yes to any of these questions or know that your website is not the best fit for your organization, you might want to consider redesigning your website. We have compiled some reasons that you might consider website redesign for your nonprofit:
1) Low conversion rates
Maybe you have significant traffic to your nonprofit’s website, but your conversions are still low. Your stagnant conversion rates could be due to multiple factors; some of these may be slow landing page response times, lack of organization, or simply not the right type of engagement opportunities. In this case, you should consider redesigning your website with your audience persona in mind. What are their pain points when they navigate your website? How can you better accommodate their needs?
2) Changes in the market
Even the nonprofit market can change. Keep updated with your competitors’ websites. Have they rolled out new website features that have a high caliber of engagement? Consider adding to your website an interactive chat, increased options for content sharing, and other engagement-focused features. If you are consistently checking your data and the market, you can redesign your website ahead of market shifts.
3) Changes in your nonprofit’s branding
Maybe you have already considered the market and adjusted your nonprofit’s branding strategy to match what your target audience expects to see. However, if the way that you speak to your audience has changed, you will need to update your website’s content. Whether you choose to supply entirely new content for your website or restructure your existing content, your landing pages must all reflect your new branding voice.
4) No existing blog
Nonprofits are increasingly turning to blogs in their content strategy. New, quality content will increase your search engine rankings and give you an amazing opportunity to showcase your community’s stories. This personalized tool can therefore increase your audience’s motivation to support you. When you integrate a blog within your website, you can include different content types, such as videos, images, Q&As using pre-submitted questions, forms, and more.
These are all valid reasons that you might want to consider redesigning your nonprofit’s website. Overall, your commitment towards improving your website will help keep your nonprofit relevant to your community in the future.
A business website is the face of your company. Whether you are executing brand awareness campaigns or targeting consumers to increase your sales, you are likely linking back your site. Quality business website design is clearly integral to your business’s goals— so what can you do to increase your acquisition and sales metrics?
Advertising is a great way to promote your business and increase sales, however, if you don’t have an original, creative approach for it you are not going to have the success that you are looking for or expecting. The marketing world is over-saturated, and it can be a little overwhelming trying to come up with a unique sales pitch, and even more concerning to wonder how it will be received.
A business is nothing without loyal customers, which is why one of the most important aspects of a business is customer service. Those who provide exceptional customer service seem to be able to weather various storms that come their way because they continue to attain their loyal customer base which keeps them afloat.
A customer journey is the steps that a customer must complete in order to reach your intended final action or goal. Their path their journey takes depends on multiple factors, such as the source that created their awareness of your brand, their behaviors, their interests, and more. Mapping a customer journey allows you to have a better idea of your goals and anticipate how a customer will interact with your marketing campaigns.