Drafting and executing a top-to-bottom sales funnel strategy can be intimidating even for the seasoned marketing guru. A standard sales funnel is comprised of three main parts: brand awareness (lead generation), conversions (customer interest), and acquisitions (sales). Most business managers get stuck at the top of the sales funnel —maybe traffic is coming to their website, but why are their conversions stagnant?
In order to fully inform your business’s marketing strategy, we have broken down top ways that you can create a successful sales funnel:
– Include Opt-In Forms: A simple tool to generate leads is to have a form on your website that gathers audience information, such as emails. If you want more engagement from your business’s blog, for example, maybe an opt-in form on one of your blog’s landing pages can give the user exclusive access to deals or more in-depth content.
– Respond on Social Media: If you engage with your customers with a decent turnaround time, you are likely to not only answer a customer’s question that might lead to a sale, but you will also be personalizing other customers’ experiences with your brand as a trustworthy, approachable business. You could even create a Facebook community to further customize your value propositions. Don’t be surprised if this leads to more conversions and sales!
– Create More Content: If you are looking to sell your product or service without selling too sales-y, create a free resource for your ideal audience with the pitch at the end. Chances are, this tactic will warm them up to your business and make them want more. This content can be in the form of a webinar, trial period, blog post, newsletter—you name it as long as it’s free and relevant!
– Retarget Lost Customers: Consider using funnel tracking to catch any wayside leads that did not complete your sales funnel. When you have located these prospects, send them a special campaign that repeats your offer with different terms (and a deadline), or redirect them to free content that mentions your product/service.
Remember, tracking metrics for each sales funnel component is as important as devising campaigns to target specific parts of the funnel. Analyzing this tracking data will show you which of your strategies is working according to how many customers travel through to the end of your funnel.
Which of these sales funnel tips will you implement in your next marketing strategy?
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