A business website is the face of your company. Whether you are executing brand awareness campaigns or targeting consumers to increase your sales, you are likely linking back your site. Quality business website design is clearly integral to your business’s goals— so what can you do to increase your acquisition and sales metrics?

Advertising is a great way to promote your business and increase sales, however, if you don’t have an original, creative approach for it you are not going to have the success that you are looking for or expecting. The marketing world is over-saturated, and it can be a little overwhelming trying to come up with a unique sales pitch, and even more concerning to wonder how it will be received.

A business is nothing without loyal customers, which is why one of the most important aspects of a business is customer service. Those who provide exceptional customer service seem to be able to weather various storms that come their way because they continue to attain their loyal customer base which keeps them afloat.

A customer journey is the steps that a customer must complete in order to reach your intended final action or goal. Their path their journey takes depends on multiple factors, such as the source that created their awareness of your brand, their behaviors, their interests, and more. Mapping a customer journey allows you to have a better idea of your goals and anticipate how a customer will interact with your marketing campaigns.

It can be hard for non-profits to understand the importance of marketing, which is not surprising, given the fact that often their focus can be making the most impact, and not bringing in the most revenue.

Your nonprofit likely thrives on community support to stay relevant to not just your local audience, but also to stakeholders, volunteers, and potential donators. Additionally, if you don’t actively engage your community members, then you may not even know whether your nonprofit is catering your services to your clients to the best of your ability.

Whether you’ve been called by a telemarketer, ask for assistance from an employee in the clothing department, or negotiated at a car dealership, chances are, you have encountered a salesperson. Quality salespeople are the backbone of their companies, specializing in the difficult task of turning even cold leads into conversions and acquisitions.

Is your nonprofit’s website lacking community engagement? Do you find that your website does not speak to your story? Do you feel that your website is cluttered?

If you answered yes to any of these questions or know that your website is not the best fit for your organization, you might want to consider redesigning your website. We have compiled some reasons that you might consider website redesign for your nonprofit:

Drafting and executing a top-to-bottom sales funnel strategy can be intimidating even for the seasoned marketing guru. A standard sales funnel is comprised of three main parts: brand awareness (lead generation), conversions (customer interest), and acquisitions (sales). Most business managers get stuck at the top of the sales funnel —maybe traffic is coming to their website, but why are their conversions stagnant?

As a business owner, it’s your job to make sure that you have a well-trained and loyal team working for you in order to progress your business and bring you success. What that means is that you need to put careful thought and consideration into the way that you train your employees and the materials that you use to do so.